CHAPTER 13

E-BUSINESS

Industries Using E-Business

E-BUSINESS MODELS

E-business model – an approach to conducting electronic business on the Internet

BUSINESS-TO-BUSINESS (B2B)

Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

BUSINESS-TO-CONSUMER (B2C)

CONSUMER-TO-CONSUMER (C2C)

E-BUSINESS BENEFITS AND CHALLENGES

MASHUPS

CHAPTER 12

INTEGRATING THE ORGANIZATION FROM END TO END - ENTERPRISE RESOURCE PLANNING

ENTERPRISE RESOURCE PLANNING

• At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire system

INTRODUCTION

ERP - EXAMPLE

• ERP systems automate business processes

BRINGING THE ORGANIZATION TOGETHER

• ERP  The organization before ERP

• ERP – bringing the organization together

THE EVOLUTION OF ERP

INTEGRATING SCM, CRM AND ERP

• SCM and CRM market overviews

• General audience and purpose of SCM, CRM and ERP

INTEGRATION TOOLS

• Data points where SCM, CRM, and ERP integrate

ENTERPRISE RESOURCE PLANNING

• ERP systems must integrate various organization processes and be:

ENTERPRISE RESOURCE PLANNING'S EXPLOSIVE GROWTH

CHAPTER 11

CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

RECENCY, FREQUENCY AND MONETARY VALUE

THE EVOLUTION OF CRM

oThree phases in the evolution of CRM include reporting, analyzing, and predicting

THE UGLY SIDE OF CRM

CUSTOMER RELATIONSHIP MANAGEMENT'S EXPLOSIVE GROWTH

USING ANALYTICAL CRM TO ENHANCE DECISIONS

oOperational CRM and analytical CRM

                           

CUSTOMER RELATIONSHIP MANAGEMENT'S SUCCESS FACTORS

CHAPTER 10

SUPPLY CHAIN MANAGEMENT

BASICS OF SUPPLY CHAIN

INFORMATION TECHNOLOGY'S ROLE IN THE SUPPLY CHAIN

Factors Driving SCM

VISIBILITY

CONSUMER BEHAVIOR

COMPETITION

—SCP and SCE in the supply chain

SPEED

—Three factors fostering speed

SUPPLY CHAIN MANAGEMENT SUCCESS FACTORS

SCM SUCCESS STORIES

—Top reasons why more and more executives are turning to